Brand & Communications - Senior Manager

Based in Barcelona, Spain

About the Role

We are looking for an experienced, dynamic, and results-oriented Senior Manager - Brand & Communications with extensive experience in crafting and executing strategic marketing initiatives in the US market. Proven track record of driving brand growth through innovative marketing strategies, and keen market insights. Adept at leading cross-functional teams, leveraging data-driven insights, and ensuring brand communication resonates effectively with local audiences.

Your role is crucial in navigating our brand through the dynamic US market, requiring a blend of strategic foresight, creative thinking, and operational excellence.

Key Responsibilities:

• Support Global Marketing Director in executing the global strategic roadmap

• Oversee a team of 4-5 marketers (including 3 direct reports) showcasing leadership skills.

• Lead the communications strategy and 360 marketing plan for the US market (PR, influencer, social media, email/SMS, brand partnerships, and more). Create consumer-first programs to activate the market. Special emphasis on dynamic, fresh ideas. Not afraid to test and learn.

• Ensure brand consistency and positioning across all channels while driving initiatives that resonate with the US audience.

• Work closely with Barcelona-based team, cross functional partners and retail sales team to create and deliver an omnichannel plan from concept to in-market implementation. Strong focus on DTC with halo to retail sales channels.

• Partner with high-performing internal, cross functional team (Operations, Design, Product Development, Finance, Legal, Production/Logistics, and Education) to deliver across all annual plans and KPI’s.

• Develop strategic marketing briefs for creative design team for campaigns, photo shoots, and activations. Work closely with Creative Director and design team to ensure final delivery of assets are on-brand and on-brief.

• Set KPI’s for all marketing plans and for all team members. Regular reviews and tracking.

• Analyze campaign results and provide debriefs and recommendations to internal team.

• Conduct regular competitor analysis and monitor competitive landscape to identify gaps and opportunities. Develop action plans to address these findings and improve brand performance.

• Serve as central point of contact for all internal and external team members and agency partners, providing updates on programs and schedules.

• Social Media - supervise one Junior Manager and one assistant. Responsible for management of all brand social media accounts (Instagram, TikTok, Facebook, Youtube, Pinterest), content calendar planning and content creation, community engagement, and more. Ensure consistent brand messaging, audience engagement, and growth in follower base.

• Influencer & Brand Partnerships - supervise one Junior Manager. Responsible for management of influencer strategy and partnerships (both organic and paid), regular campaigns, and relationship management. Identifying new brand partnerships, outreach, and win-win collaborations. Regular evaluation of results to optimize and grow.

• Supervise US marketing budget and monthly reconciliation. Ensure marketing initiatives are cost-effective and drive strong ROI.

• Stay ahead of industry trends, ensuring the brand remains competitive in the evolving US market.

Our Ideal Candidate

• Minimum 6-8 years of experience in brand and communication roles, with at least 3 years in beauty/CPG. Previous experience in color cosmetics or nail category preferred.

• Native or fluent in American English

• Strong & current knowledge of US culture and trends

• Prior experience working in CPG in the US preferred

• 3+ years of people management experience with a successful track record in development

• Deep understanding of the US beauty “mass-tige” landscape, including consumer behavior, industry trends, and competitive dynamics.

• History of translating data to meaningful market insights

• A self-starter with a proactive attitude, capable of anticipating challenges and implementing solutions efficiently.

• Exceptional verbal and written communication skills, with the ability to craft compelling brand narratives.

• Strong experience in managing social media platforms, content creation, and online community engagement.

• Highly detailed and organized with strong project management skills

• Strong budget management & financial analysis

• A team player who enjoys an entrepreneurial, roll-up-your sleeves environment

• Loves working with an international team in a high growth mindset company

• Passion for nail polish and nail care is a big plus!

Why Join Our Team?

Le Mini Macaron is a fast-growing brand and we are looking for passionate, ambitious people who are hungry to learn and contribute to our growth. You have the opportunity to work on an international, indie beauty brand in the heart of Barcelona that is growing quickly and ambitiously in the US and across Europe. We partner with world class retailers and media, test cutting edge digital marketing tactics, and are constantly challenging ourselves with what’s new and what’s next. All of this, while retaining our indie-brand, startup spirit and uniquely supportive team culture!

With this role, being part of our team includes:

• Competitive salary according to your experience (with paid time off)

• Barcelona office located in the bustling city center (near Diagonal metro station)

• Hybrid work-from-office and work-from home arrangement

• Dynamic, international team, with 15+ nationalities

• Monthly and quarterly team building events

• Yearly performance reviews

• Birthday celebrations

• Employee discount on all products (including for friends & family)

• Fresh fruit and coffee daily

• Dog friendly office!

If you are a creative and strategic thinker with a passion for beauty and brand communication, we invite you to apply for this exciting opportunity to make a significant impact on our brand's growth and success.

Send an email to jobs@leminimacaron.com or apply through LinkedIn.